A busy-season plan for collecting reviews
26 August 2026 · 4 min read
The weeks when you serve the most people are the weeks you ask the fewest. A little preparation turns a rush into the best review month of the year.
Prepare before the rush, not during it
Signs on every counter, the sentence written on a card by the till, and one staff briefing. Ten minutes in a quiet week buys you a whole busy season of asking.
During the rush: let the sign do the work
When there is a queue, staff will not stop to ask, and they should not. A visible stand collects passive taps while everyone is busy — which is precisely the case for a sign rather than a script.
After: reply and keep the rhythm
Reply to the new reviews in the quiet week that follows, and keep asking at a normal rate. A spike of thirty reviews in December followed by silence until April looks odd; a steady flow reads as a business that is always open.
Questions, answered
- Do review spikes look suspicious to Google?
- A natural burst during a genuine busy period is normal. What triggers scrutiny is many reviews from similar accounts in a short window.
- Should we ask temporary staff to collect reviews?
- Yes, with the same one sentence. Seasonal staff serve the customers you most want feedback from.
